Meet the BRG Team
Tyren Rivera – Co-Founder
Originally from Baton Rouge, Louisiana, Tyren was fortunate to grow up just 20 minutes away from Tiger Stadium, which ignited his passion for sports, particularly football.
His interests didn't stop at football. Tyren was captivated by the world of entertainment from a young age, thanks to his uncle, who happens to be the accomplished rapper from Baton Rouge known as "Webbie." His success and talent inspired him to explore the entertainment industry.
Growing up, Tyren's family relocated to Atlanta, Georgia and it was in Atlanta where he discovered his true calling: working behind the scenes in sports and entertainment. Tyren was determined to be a part of the action in a different capacity, one that allowed him to contribute his skills and passion.
Tyren's journey began with Campus Sports, formerly owned by Cam Fordham, CEO of Get Engaged Media. Working with Campus Sports provided him a valuable experience, gaining knowledge in various aspects of sports management and honing his skills in event planning, marketing, and operations.
Simultaneously, Tyren ventured into the world of influencer marketing, collaborating with a local brand called Local Trap Star. Through this partnership, he had the opportunity to work with prominent figures in the music industry such as Future, Young Thug, and Waka Flocka.
Throughout Tyren's journey, he has cultivated a deep appreciation for the power of sports and entertainment to unite people, inspire change, and create unforgettable experiences. Tyren is passionate about contributing his skills and knowledge to these industries, leveraging his background in sports management, event planning, and influencer marketing.
Evan Langfelder – Co-Founder
Born and raised in Atlanta, GA, Evan continues to call the city home. While his early years were filled with baseball, his family ties to the Atlanta Falcons organization sparked his love for football.
Guided by the influence of his late father, Evan was immersed in the sports, real estate, and restaurant industries. His father, an entrepreneur who spearheaded Real Estate at Home Depot from its inception, co-founded The Shopping Center Group, and owned the renowned sandwich chain, Blimpie, instilled in Evan a deep appreciation for these diverse fields. Nevertheless, Evan's unwavering aspiration was to leave a mark within the sports arena.
Throughout college, Evan forged intricate ties with numerous Atlanta sports entities. He worked in the locker room and as a ball boy for the Atlanta Braves and worked on the Atlanta Hawks' equipment team. He also took on game day responsibilities in the Communications departments for both the Atlanta Falcons and Atlanta United.
Post college, Evan leaped into the world of entrepreneurship, founding an e-commerce venture specializing in athleisure wear. The business took off, boosted by an ambassador program that quickly grew to encompass over 2,500 representatives worldwide.
While his business thrived, Evan's passion for sports remained. He immersed himself in the Atlanta Falcons' Digital Media, Marketing, and Community Relations departments. Here, he discovered his passion: helping athletes build their brands and engage new audiences.
Evan thrives on connecting directly with clients and has a knack for nurturing brands. He seamlessly blends big-picture strategy with hands-on work, a journey fueled by innovation, teamwork, and an unwavering commitment to success.
Miles Smith – Head of Finance and Strategy
Miles Smith brings a unique perspective to the brand management industry, shaped by his experience living in the vibrant financial hub of New York City. After spending two years working on Wall Street, he made the move back to his hometown to work as a financial advisor. With a degree in Political Science from Dartmouth, Miles leverages his diverse background to help clients exceed their goals.
Having resided in the fast-paced environment of New York City, Miles developed a keen awareness of the complexities and dynamics of the financial world. His time in the city allowed him to witness firsthand the impact of market fluctuations, economic trends, and global events. This experience has given him valuable insights that he brings to his role at Born Rebel Group.
His passion for sports was cultivated at a young age. Miles’ background as an All-Ivy League honorable mention running back for Dartmouth instilled in him a strong work ethic and discipline, which seamlessly translates into his professional endeavors. These qualities enable him to relentlessly pursue excellence on behalf of his clients, providing them with unmatched service and satisfaction. Miles spent a summer working with Atlanta United in their marketing department ahead of their inaugural season giving him a firsthand look into cultivating a brand from the ground up.
Miles forms deep connections with his clients, taking the time to listen attentively and understand their unique needs and goals. Drawing upon his expertise in both finance and his degree from Dartmouth in political science, Miles, along with the team, assembles strategies that effectively drive our clients’ success.